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the strategy of a company must determine mission, vision, values of that company. the strategy must determine the vision, long-term direction, strengths, opportunities, challenges and risks the company could meet. Moreover, the plan must be aware of the strengths and weaknesses of the company's products. a good plan will help the company grow strongly. If a lack of a business plan or outlined the strategy wrong, they will operate less efficiently than could even suffer a recession and bankruptcy
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