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Have long, Nike was very successful when using the strategies of advertising through television and publications in mass media to promote a new product or their sponsors. Slogan "Just Do It" and "Bo Knows" has become associated with its brand. However, current Nike no longer uses the methods of advertising.From 2009 to 2012, charges that the company spent for traditional marketing has fallen 40% and continues to decline, even as the budget for marketing was increased to a record low 2.4 billion dollars. So that money went?The answer lies in the advertising methods take advantage of the new technology has allowed Nike to communicate directly with their target customers-young people at the age of 17 with the spending levels for shoes is more than 20% of their parents.
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