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Vietnamese people prefer to buy luxury items, and they will buy more and more. That's what thinking Parkson Vietnam, upon reaching 10 years ago. Unlike foreign big business often choose paths supermarket when investing in Vietnam, Parkson to follow the path of creating a central system senior trade Center brought to international standards. Toh Peng Koon CEO of Parkson Vietnam once commented that the market is the most difficult of the group, especially when consumer trends have shifted dramatically. The participation of the retail giant in Japan, South Korea, or the rise of both the domestic enterprises have made the senior centers like Parkson piled difficult.
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