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Tata is one of the beverage company the world's second largest. Tata group of India business operations in the segment are the famous brand tea, tea produced in large quantities, the café and the types of beverages. This group growing and pre-production red tea and instant tea, buy, mix and marketing bulk tea or in the form of production. In addition, the Group also manufactures and sales of spicy cardamon, pepper and other spices. The company has many tea products match all classes and tea segment from budget to high-end. Three brands catering to the high-end segment, the popular and the economy in turn is Tata tea gold, tata tea premium and tata tea agni. In 2005, the company has entered the market of India's famous brand with the launch of Kanan Devan tea products, this product creates a revolutionary hoe on packing in the Indian tea industry (polypack is bundling a number for the evil địnhc products in the same package or the same CSS layouts).Besides that in the process of striving to become a global business on the world's beverage market, Tata expanded also to pay the League's products in the beverage segment for good health and nutrition. From the above strategy, we can clearly see Tata desire to diversify its products to fit all classes, every customer segment. When that customer with different money bag still can choose 1 product of Tata which still always an assurance of quality.
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