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With the lending criteria of safe, effective, responsive to customer needs, customer segment that the East BANK is geared to real estate projects in addition to those named as senior Royal City, Time City, Ciputra, Vinhome ... branch also focused to the midrange segment like Golden Palace, peaceful Green City , Discovery Complex ... and low income housing segment such as HH3 HH4, projects, Kim-Kim flood, VP3, ...Despite the difficult economy, property market yet higher liquidity, but thanks to the timely grasp market trends, branch had extended loans to housing needs in an effective way. If comparing the density of demand loan home on outstanding retail credit and income from loans in housing demand, income from the retail credit, we see the right density of income of housing demand are always higher density for housing needs. that affirmed the effectiveness in expanding demand the House of the East Branch.
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