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Consumer loans: As the operation to extend credit to individuals to purchase goods and services for the purpose of personal consumption and household consumer lending activity appeared to meet the demand for individual user when insufficient financial capacity to cover the demand, allowing consumers before they could - pay later forms. Borrowers are not high-income earners, but stable, mainly workers and salaried employees have stable jobs. The number of borrowers are usually very crowded.
Lending business production: As credit products to support funding for individuals, households and offset a temporary shortfall in operating working capital production business. Number of customers demand is quite large loans, but loan sales is not very high due to the financial capacity of the client, and the time is limited, customers sometimes afraid of contact with the bank. To promote this type, the bank should have credit staff dynamic and flexible, able to contact the customer in person, rather than passively wait for customers to find the bank.
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