Thông qua bảng thống kê Ansoff Matr

Thông qua bảng thống kê Ansoff Matrix, tôi đề xuất chiến lược như sau cho Aboca trong thời gian tới:
Đứng trước nhiều thuận lợi và lợi thế đang có sẵn tại thị trường trong nước, Aboca nên tập trung nguồn lực phát triển các chuỗi bán lẻ và đa dạng hóa các sản phẩm của mình. Bên cạnh đó có các chính sách tốt hơn về hoa hồng cho các nhà bán lẻ.
Đối với việc thâm nhập vào thị trường Mỹ, do nhiều trở ngại về giá cả và về mặt pháp lý. Vì vậy cần phải thận trọng khi tham gia thị trường này, Aboca nên phát triển một sản phẩm mới tên gọi mới dành riêng cho thị trường Mỹ, bên cạnh đó lựa chọn đúng phân khúc đối tượng khách hàng và có những liên hệ bằng thông điệp đầy đủ để nhiều người biết đến thương hiệu của mình. Nhưng cơ hội mà cố vấn của Massimo đưa ra chưa thật sự mang tính thuyết phục do Group Health chỉ là một association, do đó tính quảng bá và chi phối không cao. Có thể tận dụng mối quan hệ với Đại học Bastyr và tham gia hội nghị theo lời mời của Chủ tịch hiệp hội Acupuncturist Athletic Association vào tháng 10.

Results (English) 1:

Through the statistics table Ansoff Matrix, I propose the following strategy for Aboca in next time:Standing before many advantages and advantages that are available in the domestic market, Aboca should focus resources on developing the retail chain and the diversification of their products. Besides having better policies on commissions for retailers.With respect to the foray into the US market, due to many obstacles on pricing and on the legal side. So need to be cautious when entering this market, Aboca should develop a new product a new name for the U.S. market, besides choosing the right audience segment customers and have the contact with the full message to many known brands. But the chance that Massimo's advisers put out yet really bring persuasion by Group Health is only one association, so the computer is promoted and governed is not high. Can leverage relationships with Bastyr University and joined the meeting at the invitation of Chairman of the Acupuncturist Association of Athletic Association in October.

Results (English) 2:

Through statistical tables Ansoff Matrix, I propose the following strategy for the next time Aboca:
Faced with many advantages and advantages are now available in the domestic market, Aboca should focus resources on developing the chain sold retail and diversify its products. Besides having better policies on commissions to retailers.
For entry into the US market, due to many obstacles in terms of price and legally. So we need to be cautious when participating in this market, Aboca should develop a new product, the new name for the US market, besides choosing the right customer segment and have relationships with communication full spy known for its brand. But opportunity adviser Massimo offer is not really compelling by Group Health's just an association, thus promoting and dominant features are not high. Can leverage relationships with Bastyr University and participated in the conference at the invitation of the President of the association in October acupuncturist Athletic Association.

Results (English) 3:

By means of the Ansoff statistics table matrix, I suggest the following: in the right time abocaIn many of the advantages and advantages are being prepared in the domestic market, aboca should focus on resource development and retail chain and diversified products. In addition there is a better strategy for home retail rose to you.Business to enter the U.S. market, because many barriers and legal value. So to be involved in this market, the name aboca should be the development of a new product is designed specifically for the American market, in addition to choose the correct object classification, customer contact information is complete, with many people know their own brand. But the opportunity to provide a Massimo adviser to convince the real reason is that a group of health associations, so the publicity and binding is not high. Can take advantage of the relationship between Bastyr University and the invitation to participate in the association's chairman of the athletic acupuncturist Association in October.