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Consumers Vietnam still unfamiliarity with the term SW. When surveyed about the level of understanding of the product are still many people do not know or know, it is not clear which is only heard or read, you see, .. somewhere. Want to develop their products need to locate the product first clear, unique, promote communication activities, marketing, .. to enhance the level of consumer knowledge about the product. Organization of the premiere, trial products in the store product distribution. Also stepping up promotional activities. It is not simply stop at the introductory level product that needs to create something unique to create consumer wave of customers for this product.
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