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In the American press is popular advertising form after the second TV and in 1999 the press has obtained 46.4 billion advertising money. The press helps advertisers reach voéi enough readers of all ages, ethnicities and different income levels. The two types of ads published in newspapers is the Classifieds search ads as such or advertise products. Product ads are usually posted the illustrations or pictures and often provides information to help the reader know can buy that product. Usually, the ad takes up 65% of newspaper content and bring about 65% of the income for newspapers. About 88% of this income range is of local businesses. The manufacturers claim that advertising can help sell new products quickly, help them to recover the costs of new production
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