Thuận lợi:Thị trường Mỹ lớn, dân số

Thuận lợi:
Thị trường Mỹ lớn, dân số đông có nhiều tiềm năng phát triển.
Thương hiệu Aboca đã khẳng định được chất lượng.
Có cơ hội tham gia giới thiệu sản phẩm tại các hội nghị và hội chợ thương mại do Đại học Bastyr cộng tác.
Có cơ hội giới thiệu sản phẩm cho các nhân viên y tế của The Group Health Association, the largest "health maintenance organization" (HMO).
Khó khăn:
Rào cản của FDA trong việc bán các sản phẩm thực phẩm chức năng trong thị trường Mỹ.
Các sản phẩm sản xuất nội địa có giá thành rẻ hơn rất nhiều so với sản phẩm của Aboca.
Chi phí quảng cáo sản phẩm tại Mỹ rất đắt đỏ.
Không có nhiều tiềm năng về nguồn lực.
Chưa có những chiến lược cụ thể về việc xuất khẩu các sản phẩm ra nước ngoài.

Results (English) 1:

Advantages:The U.S. market is large, the eastern population has more potential to grow.Aboca brand has confirmed the quality.Have the opportunity to participate in product presentation in the Conference and trade fair by Bastyr University collaboration.Have the opportunity to introduce products to the medical staff of The Group Health Association, the largest "health maintenance organization (HMO).Difficulty:FDA hurdle in selling food products in the U.S. market.The products of domestic production could be cheaper than the products of Aboca.The cost of advertising the product in the U.S. is very expensive.No more potential on resources.Yet there are specific strategies regarding the export of products abroad.

Results (English) 2:

Advantages:
large US market, large population with great potential to grow.
Brands Aboca has confirmed the quality.
There are opportunities to participate in introducing products at conferences and trade fairs from Bastyr University collaboration.
Having the opportunity to introduce products to the medical staff of the Group health Association, the largest "health maintenance organization" (HMO).
difficulty:
FDA hurdle in the sale of functional food products in the US market.
the domestic products are cheaper, far more than the product of Aboca.
the cost of advertising the product in the US is very expensive.
not much potential in terms of resources.
there are no specific strategies for exporting products abroad.

Results (English) 3:

Advantages:U.S. population of the big market, the East has the potential to develop.Brand aboca has identified the quality of.Have the opportunity to participate in the product introduction at the conference and trade show Bastyr Free University cooperation.Describes the product's opportunity to give employees the health care association is the largest group, "health maintenance organization (WHO)".Difficult:FDA barriers to the sale of products in the functional food market in the United states.Production costs are cheaper, there are a lot of domestic product aboca compared to.Advertising is very expensive in the United States.There are a lot of potential resources.There is no specific export of products on the strategy to foreign countries.