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PNJ is a typical case To improve business results by product mix shifts. The period 2010 - 2011, gold bars are still a large structure Revenue Proportion of the gross profit margin business có PNJ was only around 4% threshold. Tuy nhiên, by changing the structure of products to jewelry, the gross profit margin of PNJ has Continuously improved and reached 17.4% by 2017 Had. In 2018, the gross profit margin improved over 19% PNJ Continues ups.
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