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In auditing Panel regression coefficient, the coefficient of regression of image perception, unique photos, pictures, emotions are positive signs represent the factors in the regression model has positive influence to the overall picture of Hoi. Additionally the multiplier factor of the Sig are smaller than 0.05 should have statistical significance.Base on the table we see the magnification coefficient variance VIF are smaller than 10. This shows that the independent variables in the model do not have close contact with each other are not closely together. Therefore the relationship between the independent variable does not affect the regression model.We conclude the following multiple regression equationThe overall picture = 0042 + 0.636 * image * picture 0.177 + awareness nicely 0.148 emotional images * +
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