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Vietnam's growing middle class is an opportunity for NPC. The middle class and the upper class, who feel the final inflation boom, are the main customer groups of PNJ. With the economic development and innovation in Vietnam, the number of customers in Vietnam tends to increase. The increase of income level will increase the demand for goods, especially luxury goods and non-essential goods. With its early history of formation and development, PNJ has dominated the statistical jewelry market share, with a market share of over 50%, a strong middle and high-end customer base, and is less affected by inflation.
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