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Vietnam enterprises currently operating in the market mechanism with the business environment turbulent. Moreover, the process of economic integration with the region in our country and the world are created for business opportunities and new challenges. The only way to adapt to consumer demand in the market are constantly changing and the level of competition intensifying on a global scale is the need to adapt to the market, the operating activities of the enterprise as truly market oriented. To do that, the current Vietnamese enterprises need to understand and apply scientifically a modern business theory into their business strategies - that is marketing.
In order to understand better on marketing management, we - who have implemented this topic to learn and apply theory to practical marketing management business operations of joint stock companies Thien Long Group - a brand that ballpoint pens Vietnam has long asserted itself in the market as well as build trust and reputation with consumers nationwide.
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