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Customer satisfaction is the customer based on their understanding of a product or service evaluation form or subjective judgments. It is a form of psychological feeling after the needs of customers are satisfied. Customer satisfaction is formed on the basis of the experience, especially when shopping accumulated and used the product or service. after buying and using the product customers will have a comparison between reality and expectations, therefore we are satisfied or not girls long.Nhu feel so satisfaction is a comparison of the actual benefits smell with expectations. if actual benefits are not as expected, customers will be disappointed. even if the actual benefits to meet expectations set out, customers will be satisfied. If high Huon actual benefits of customer expectations, the phenomenon will create higher satisfaction or satisfaction exceeded expectations.
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