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When Starbucks enter in Vietnam, They use indirect distribution to sell, it Means Furniture Starbucks products will be taken to Consumers through intermediaries, by cooperate with local business to open distribution outlets. In indirect distribution, if Starbucks use in U.S. intensive distribution, selective distribution is the best choice for them in Vietnam, They focus on many store open but in selective places, big city like HCMC and Ha Noi, it would be very convenient for Their target Customers, Easily They can find out Starbucks, understanding what People like than Starbucks can have many services for them, for example, there are places for smoking People in every shop in VN.
When Starbucks use indirect distribution, Both of Starbucks and the customer will have many benefits from franchises.
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