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Currently, the Asian market accounts for a very small proportion of total sales of Lego. But Lego is wanted to change this. Chief Financial Officer John Goodwin of Lego said, to achieve the goal of bringing the facility in Asia to a size equivalent as its base in the United States and Europe, companies need to continue to expand the current his presence here. "We have started to implement the plan developed in 2013, and will continue in 2014 with the recruitment of additional staff, construction of the plant," he said. 2013, Lego has invested 2.6 billion Danish krone (approximately 489 million) to increase capacity and to recruit 1,300 workers. In addition to increasing the number of office workers in the UK, USA, Shanghai (China) and Singapore, the company also opened new plants in countries with cheaper costs.
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