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The first company to launch a new product, then introduce products to customers through means of communication such as advertising on TV, internet, magazines, etc. Then the growth phase for the company that has been successful in attracting customers with new products. Next there will be a saturation phase, this phase is known to customers of company products as well as other competing companies launch their new products. Finally, the death phase. Highlands need to develop different products and enhance the services provided to customer needs wants.
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