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Thanks to owning huge source of data users, Nike can capture the tastes, habits of customers. Thus Nike understood that the focus of his audience, the young boys and girls 17, 18, needs to spend more for sports shoes and 20% adults. So, Nike created the sneaker-name products for both men and women such as: Nike Lebron 13, Air Jordan 1 Retro High OG Chicago, customer insights ..... Thanks Nike has achieved much success . After one decade of steady growth, achieving sales of 21 billion US dollars Nike in the past year, bringing the company to become the largest sportswear manufacturer in the world. In the past year, the stock price of the company increased to 120%, compared to an average of 2.5% of the US stock index S & P 500. Nike has a new success through changed to suit the times. The problem now is Nike will have to grasp the trend to continue to adapt, while sober response to the change of opponent.
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