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In the early years of the 21st century, we are witnessing the Vietnamese economy with strong moves into the market economy and international integration. Many economic sectors Vietnam has been and will be open to the rest of the world as Vietnam officially became the 150th member of the World Trade Organization (WTO). In this context for successful Vietnamese enterprises are forced to better organize the construction and administration luoc.Chien strategic business plan now indicate the path and the way that business competition should apply . Strategic management is the way to put the business on track and edit your routes according to the change of the inputs.
Nghành banks in general and Southeast Asia Commercial Joint Stock Bank in particular, is not foreign pear. In addition to these factors the amount of credit institutions "bloom" system now includes commercial banks or state-owned State holds dominant shares, the bank system of shares, the JVB , banks with 100% foreign capital, branches and representative offices of the foreign banks in Vietnam and many of the financial firms with over 100 credit institutions and thousands focal point banking / financial stretches over an area not large, moderate population size in the economy as the current narrow scope of Vietnam. Fierce competition in the banking and finance industry is also reflected in the quality factor of the credit institution are expressed as minimum charter capital, upgrading of management, business development ... Like so can recognize competition in banking and finance industry today is fierce and is considered the most severe compared to other economic sectors.
Stemming from the fact that the author has chosen the theme: "Mark cost operating strategy of joint-stock commercial bank in Southeast Asia and proposed some solutions to finalize the strategy "as the subject of research.
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