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6.1. Brand Name:
Brand Name decided to create great customer emotion.
Usually in naming products, pharmaceutical ingredients often come from or uses, eg metal workshops money, kidney stones ... the name of the active ingredient according to the prescription drugs they sell: Captopril, Amlordipin, Pioglytazol ...
In naming ensure five principles: simple easy to pronounce, easy to remember unique, easy to relate, meaningful, easy adaptive, easy to grow.
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