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Launched in mid-1996-X is a registered trademark of coffee Vietnam's fledgling, but quickly built up the reputation and brand of coffee became the most familiar to consumers both inside and outside the country.Within just 10 years, from a small coffee is located between the capital of coffee Thuot, the Middle Kingdom has emerged as a powerful group with 6 subsidiaries: Central Plains joint stock company, joint-stock companies coffee instant Central Plains, Central Plains coffee co., Ltd the company, stock trading and service of the G7 and the joint venture Vietnam Global Gateway (VGG) with the primary industry including: production, processing, trading tea, coffee; franchise and distribution service, modern retail. In the future, the group will develop the Central Plains with 10 member companies, business trades.A pioneer in the application of the franchise business model in Vietnam, currently, the Middle Kingdom has a network of nearly 1000 franchise cafes all over the country and 8 consulates abroad such as the United States, Japan, Singapore, Thailand, China, Cambodia, Poland, Ukraine. The Central Plains of coffee products and instant coffee was exported to G7 43 countries around the world with the key markets such as the USA, China. Besides, the Central Plains also has built a system of more than 1000 stores and distribution centers across the country G7Mart.
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