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AG must always perform the operation, project to mark his existence in the market and can meet the needs of the clients immediately. Therefore, the company must continuously update their products on the website of the company, made the advertising program as to invite famous athletes (James Harden, Jozy Altidore, Lionel Messi and Selena Gomez), sponsored major sports programs and use the media to promote their products. the company do so to type into the subconscious of customers to when they need to in the sports industry products they will instantly remember the brand Adidas AG. This also helped lead to the second step
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