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Comparison between what the customer receives and what the company offers is defined as the value, if not, the value is a comparison between benefits and sacrifices. (Zeithaml et al, 1988).
Research problems: feeling the effects of the function values, spiritual values and social values of product quality, service quality, value, price good value for the money and buy?
the impact of the quality of services for the value and goodwill purchased or used a particular service can be seen in two models:
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