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Export activity of the Company has seen a certain number of achievements but also the disadvantages. The important issue is the company to know the disadvantages and its causes in order to promptly fix and adjust accordingly.
The first drawback is the size of the export market of the Company is the market has less and very limited, for a long time the number of markets in which the company is the third export market products Laos, Cambodia and Iraq, but major export markets in Laos and Iraq 2 also market a proportion Laos small in the total export turnover of the company, the company has very good 2 exploit key markets but also Laos market is a market that has long years but the company was unable to exploit this market more again.
Although exports in 2015 reached more than $ 386,000 but look a whole during the period 2013-2015 the export turnover of the company is not stable. If analyzed separately for each market, the exports to Laos - the main export market of the Company is also unstable. This shows that the company lacked a long-term strategy in the implementation of plans to export as well as for the expansion of export markets.
companies MHTYYYM no marketing strategy and export promotion measures should to expand their export markets. the company has no marketing staff, to meet market research foreign markets to bring the company's products to penetrate new markets and add to better meet the needs of specific markets, while the export promotion measures of the company lacks and weaknesses yet highly effective for the expansion of export markets.
Although the export products of the company have very good quality but However the company has not exported its products to the large untapped market is the potential markets such as Japan, Australia, Hong Kong ... but only mining company markets in ASEAN small
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