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Coca-Cola is one of the brand continuity and the most popular in history. It is one of the oldest brands exist, and therefore is considered to be one of the most successful companies. The explanation for this success is based on advertising campaigns and their unique marketing. Coca-Cola has always rely on advertising and marketing to promote their brand, and this is why they are always ahead of the game, after the market has existed for over a century! The Coca-Cola advertising has really affected a lot of American pop culture, and even the world.
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