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1.2.3 Conditions apply
+ About the facilities, technical: Requires Internet connection devices, ad design team or website, otherwise it may outsource.
+ On the market: For the wake B2C (Business to Consumer), which is e-commerce activity occurs between two partners is a business side to the other final consumers. These activities include:
Client crawler => Purchase includes real goods for consumption and goods number => Get the goods on the Internet.
Some large retail company operating under the current method of B2C this is Amazon.com, Drugstore.com, ...
In Vietnam, there are some websites like www.golmart.com.vn, www.megabuy.vn, www.sieuthivienthong.com ...
In the B2C mode, request customers must have Internet for interacting with; has a habit of looking for products over the Internet. Gone stage shopper scam apprehensive when shopping on the Internet. Forums as muare, Webtretho, otofun ... the community provide great feedback to help buyers assess the reputation of the store. Along with the buyer's busy when not directly to the supermarket shopping, or are due to geographical distance, the number of orders on the Internet is really booming.
For method B2B (Business to Business ), which is the e-commerce activity occurring between the two sides are now. In particular, factors such as negotiations about the price, the delivery or product specifications ... is more important than B2C. B2B requires organizations to work together. Some B2B website in Vietnam as www.vnemart.com.vn, www.ecvn.com ...
+ About Enterprise: Enterprise Marketing online is necessary to determine the strategic objectives of the business, meet the love infrastructure demand. technical, and marketing division has experience in marketing online. Enterprises need to identify target customers of the business to take the appropriate marketing program and the right audience.
+ Regarding the business environment: Internet Marketing tools developed to meet demand back Marketing needs makers: Tool market research information (eg Google Trends for understanding trends, Google Docs, Survey Monkey to help create the survey questionnaire), development of new products, measuring tools Measuring traffic to business websites such as WebTrends, Coremetrics (paying) or Google Analytics (free) ... Enterprises should comply with the legal requirements of state regulations.
1.2.4 Benefits of Marketing Online
• On finance:
Marketing online helps businesses save a lot of costs. Online advertising prices much cheaper than the kind of advertising online but many times more efficient because online advertising focused on the object you want to lead now. And now only pay what they use.
• For products
Along with limiting the costs will create valuable products more competitive, attract more attention from valuable customers New products and product information on customers to easily search for exactly avoiding interference from the product information by public opinion wrong, wrong with the nature of the business.
• For competitors Painting
Due to information on the internet is not limited in space and time, so businesses can easily control the activities as well as new product strategy of competitors, as well as capture market trends quickly, ...
• On the possibility of global marketing
enterprise capable globalization of services, their products through online marketing, because of the convenience and unlimited in its geographic . With online marketing, image and business products will easily transmitted to anywhere in the world, along with automatic payments, businesses can sell their products anywhere and at any time help improve business performance dramatically.
• For consumers
Help consumers current updated information on products and services they are interested in a quick and precise, rich and high quality without being disturbed by the advertisements as on television, newspapers, radio, ... meet your needs.
• For society
The marketing online will help reduce the significant environmental pollution, reduced marketing expenses as falling prices make people's lives be improved, to help everyone in society can better access to information on global product from which the people have a lot of better choice, to meet consumer demand is increasing.
In short, online marketing is a form of marketing of the new era, the era of high technology. Vietnam's advantages it brings benefits for the whole society. Research and capacity building of the business marketing is very necessary, especially our country is in the integration and development of current, marketing online businesses will help Vietnam get the products of his place all over the world and learning experience of countries with the marketing business achieve success online.
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