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Shows that while some new agricultural products are increasingly satisfied consumers, then still exist many agricultural products bound about investment decisions and apply the technology. From the policy perspective so the question here is the existence of market failure or not. Research progress of measurement survey by questionnaire designs available to estimate the failures of the market due to foreign exchange factors impact applied pet cases retrieved eggs, from which the broad decline for many types of pets. The results of this research is the basis for finding a solution in order to control the failure of the market. Group author proceeded to compare the case of livestock systems have control and free-style farming, there are differences in willingness to pay price of WTP between institutional solutions and solutions market, differences in WTP is due to taste, food safety, and other aspects of quality.
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