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Culture is a system of values, opinions, beliefs, traditions and standards of behavior are a collective preserve, is formed in the conditions of physical, natural environment, history of the community and under the impact of other cultures.Consumer behavior of customers deeply influenced by the cultures of their peoples.In other words, the cultural factors have a major impact on the business operations of the business. Therefore, enterprises need to understand the cultural environment that they are in business to make their business activities consistent with the cultural environment that
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