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At present, the problem of food safety and hygiene on draught Vietnam (particularly in Ho Chi Minh City) as one of the hottest issues today. Can we hear these problems happen every day; However, it is still not yet resolved fine and thoã. There are many cases of poisoned by unsafe food, unhygienic food that leads to death. However, the most significant case was the food safety of fresh vegetables market, especially in HCMc. For profit, many Garden House, many vendors have used the drugs, growth stimulants, pesticides, or toxic drugs banned in cultivation with high concentration and this is what makes the consumer customers feel worried. Currently, there have been many investors to grasp the situation and they are investing in the market of clean vegetables. There have been many enterprises invest in market fresh vegetables; However, the investment was no more and the result recorded very little. On October 1, 2015, production investment company agricultural development VinEco-Vingroup group members-have him released fresh market vegetables first. The whole of VinEco vegetables are distributed in supermarket system Vinmart, Vinmart + all over the country and this is viewed as a business have spent no small amount of capital to invest in fresh vegetables market in Vietnam. After the launch, every day VinEco will offer the market average yield over 30 tons of fresh vegetables VietGAP and GlobalGAP, with 14 different categories, including: edible nuts, bitter, sweet, turnip-eating take leaves, green, amaranth red amaranth, amaranth, spinach, vegetable salads, pumpkin tops , cucumber ... All types of vegetables are cultivated berries on the farm of VinEco in Tam DAO (Vinh Phuc), Cu Chi (Tp.HCM) and Long (Dong Nai), using the technology of mechanization and automation of large samples of rice paddy in Japan-the world's leading countries on agricultural development. However, it's worth saying here is that there are some parts of people acceptable sale price of the products and the middle class as the working poor or low income people, then they cannot be accepted because the price is quite high. Thông qua bài nghiên cứu này, chúng ta sẽ tìm ra được các yếu tố chính đã gây tác động đến sự suy nghĩ, sự quyết định mua hàng của khách hàng đối với loại sản phẩm rau sạch là giá bán ra thị trường và lòng tin của khách hàng đối với sản phẩm mới. Thông qua khảo sát, có nhiều người dân đã nhận thức được việc sử dụng rau sạch; tuy nhiên, họ vẫn chưa hoàn toàn tin tưởng đối với loại sản phẩm mới này.
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