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Sales is a key indicator to evaluate the effectiveness of Marketing activities. Revenue fluctuations cause not only due to the Marketing strategy. However can see the Marketing strategy is the main factor, the decision led to the fluctuations in revenue. Because the goal of the Marketing strategies as product strategy, deliverables, people ... is to increase profits, sales. So through the compiling of revenue can see part of the effectiveness of our Marketing activities. The following are General, Oracle's revenue assigned variable Ky in the year 2014 and 2015
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