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The identity or the identity of a product or a brand is the value that the manufacturer/brand owner wants the consumer to believe in and get to know the product. Owners must find a way to mount the image of brands and brand identification as close together as possible. The highly effective brand and commercial know how the connection between the personality of the brand in the conception of the subject and the main product itself or the services it provides. Moreover, brands need to be aimed at some certain population groups. In particular, these brands have long vitality is usually easily recognizable brands, can maintain the trend through many changes, and bring a positive impression. The identity of the brand is very important to help consumers recognize products; It is the symbol of the difference of a brand than the other paintings cạch products.
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