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The first phase, or time, is when a new organization is created with the product or service the first of it. At this stage, companies usually have two options: they can try to determine what the market really needs by offering a wide range of products in order to check the response of the customer before focusing on a principal one; Conversely, if they are sure about their product, they can focus on it and observe the reactions of customers to modify and adapt it to the needs of the market. In the period of formation, organization no more change in people; There are very few managers and employees, people can have some work, working in a number of departments and must take more responsibility. The leaders involved in all activities, especially in consulting and promote employees since the staff didn't know the fullest of their work and the culture of the company.
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