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Social media is one of the primary vehicles for a content marketing campaign — especially the more entry-level, entertaining pieces. There are three tiers of social media promotion for your content:Owned: Sharing your content on the brand's own social media channels is a quick, customizable, and free opportunity to connect with your target audience.Paid: Most social networks allow for some kind of paid advertising. Matching a network's demographics with your brand's personas will help you determine where to invest.Earned: The most valuable, but hardest to create, social media promotion happens when your audience shares your content with their networks.Each social network tends to gather a different type of user. Match your personas to network demographics to find out where you target audience is social, and start sharing your content. Let's cover the differences between social networks:
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