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Using CRM (Customer Relationship Management) approaches identify techniques that could be used for retaining customers and increasing sales.CRM (Customer Relationship Management) is a term for the action: analysis, management, interaction with the data throughout the customer lifecycle, the goal of CRM is to provide support in the improvement of the interaction, business relations with the customer and revenue growth based on the development of relationships with customers. To accomplish this, we can search the relevant factors such as the shopping preferences, purchase history, the cost of purchase, personal information from: the call, the Bills, the transaction voucher, the customer information on the website ... With ULKOM, the most appropriate tools to implement CRM's website. To implement CRM, it consists of 3 main stages. 3 this phase helps us understand the factors concerning customers and analyze them in order to improve relationships with customers and increase sales Step 1: extraction, selective information Get all of the information provided through the website, we may choose to filter out the main information. Step 2: analyze the behavior, the properties of the client Based on the information acquired from customers, we can analyze their properties, behavior. Such as: hobby, shopping needs. Step 3: effective marketing to clients Maybe your interests, needs, trends of customers, we can pick out the product, the type of service best suited to marketing to them.
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