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Supermarket-business models make revolution in the retail industry, emerged in the domestic and foreign market from the early 1990s song before consumers are also leading to the decisions but the supermarket shopping, they often believe that shopping at the supermarket is more expensive, less fresh food , the diverse types of inferior products in the market. So that although it had been more than 10 years song BigC supermarket system yet the boom, until 2005, when Metro, Co_opmart turn inaugurate and create powerful influences to consumer culture, habits of the people, making differentiation distinctly from traditional behavior and buying behavior in the supermarket.
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