Khi xây dựng các chính sách promoti

Khi xây dựng các chính sách promotion Công ty cần nắm vững những đặc điểm nổi bật của hoạt động promotion nhƣ sau:
- Quan hệ giữa Công ty với khách hàng (chủ đầu tư) là quan hệ trực tiếp, có định hướng và cá biệt chứ không phải là quan hệ ngẫu nhiên và hàng loạt qua hệ thống bán hàng như các ngành khác.
- Khách hàng của Công ty không phải là quần chúng.
- Mục tiêu của promotion trong marketing xây dựng chủ yếu là tuyên truyền về danh tiếng và uy tín của Công ty chứ không phải là tuyên truyền về sản phẩm, nhãn hiệu sản phẩm như nhiều ngành khác.

Results (English) 1:

When building the policies promotion companies need to understand the characteristics of the activity promotion such as follows: -Relations between the company with customer (the investor) is direct relations, oriented and individual rather than random relations series and sales system as the other sectors. -Clients of the company are not the masses. -The goal of the promotion in marketing building mostly propaganda on the reputation and credibility of the company rather than the propaganda about the product, the product label as many other industries.

Results (English) 2:

When formulating policies promotion company should thoroughly understand the features of promotion activities as follows:
- The relationship between the Company and the customer (investor) is a direct relationship, with particular orientations and relations rather than a series of random and sales system as other sectors.
- customers of the company is not the masses.
- the objective of the promotion of construction marketing propaganda mainly on reputation and reputation of the company rather than the propaganda about the product, the brand products as many other industries.

Results (English) 3:

The establishment of policy promotion your company need to master these features promotion NH activities:The relationship between the company and the customer (the owner of the investment) is a direct relationship, and a special guide, rather than a random series of relationships, through the sales system and other industries.The company's customers are not our pants.The goal of promotion is primarily based on the reputation and prestige of the company, rather than the promotional products, brand products, brand products, like many other industries.