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When BT attack on Vietnam market, they must have an orientation marketing can meet the needs and wishes of the people of Vietnam and is consistent with Vietnam's culture. they maintain the production of the product but change consistent with the Vietnamese, in addition they also enhances the production of the new products for Free on traditional occasions. In addition they focus expanded to build the stores in major cities, the stores are also located in densely populated places to people familiar with the PH of their presence
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