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The cultural integration in the world today, not one country outside the mainstream on this. Therefore, globalization is the only option that the Government of the country must adopt to be able to expand business activities in the world market. Typically the country Vietnam, although we have suffered from the war in the past but still trying to strive and became member of the World Trade Organization (WTO) on 11-01-2007. First of all we must understand the definition of "globalization": globalisation is defined objectively as dependence back non-stop between Nations and individuals. Reliance crossing can occur on the fields of economy, technology, environment, culture or society etc. (source: http://vi.wikipedia.org/wiki/Toàn_c customer _ turns) As for the economic sector, "globalization" is understood to mean: the process of forming a global marketplace increases the interaction and interdependence between national economies, manifest through the chemical sector-the regional institutions, regional organizations (source: https://wattpad.com/Chapter 1-general-interest-full-bridge-Bill) Based on the above definition, we see are to conduct business internationally, it is necessary to join the regional economic organization and interaction with States, non-governmental organizations, multinational corporations ... to promote, strengthen cooperation not only in economy but also in other fields such as : social, sports and. ..Globalization brings the following benefits:-Make type removes the barriers to trade will attract many international resources from outside. Especially in recent years, as Vietnam becomes a member of WTO and step by step type to the trade barrier has attracted more and more sources of FDI (Foreign direct investment), which increasingly improved infrastructure, improved technology resulting in improved product quality and increased competition on the world market , contributes to bring profit to the country.-Join the world Organization will provide many opportunities for economic development, such as: expanding the market consumption, increased competition as tariffs were removed resulting in domestic businesses are investing in new technology, improve product quality in order to compete with foreign enterprises as well as multinational corporations. Similarly, when a member of a regional organization, we will have many more export tax incentive, quota ... from which easily penetrate into potential markets than when it is a separate, independent country.-Strengthen international trade, thereby helping the countries to exchange goods, products as well as foreign currency foreign exchange reserves contributing countries serve the policies of the Government. Over the past 100 years from 1850-1948, world trade increased 10 times in the next 50 years, from 1948-1997 increased 17 times. The exchange of services between countries increasingly important role in international trade and to contribute actively to the trend of globalization. In the period 1986-1996, world services trade increased 3 times, from 449 USD 1,260 billion (source: https://wattpad.com/Chapter 1-general-interest-full-sphere-culture).With these great benefits as above, globalization is the option that the Government must think of if want to do international trade. However in addition to the benefits mentioned above, should regulatory policies in order to limit the negative effects that globalization brings.3. Analyze the role of culture in business negotiationsAs we all know, negotiate negotiation in business is very important activity, through negotiations the company can gain many benefits in the future if the contract is adopted, signed or will lose a potential customer if negotiations fail. So in order to negotiate successfully, most of the experienced negotiators are unable to ignore the cultural factors. Culture is a concept so complex and studied in many different angles as follows:• The role of cultural awareness in business to trade negotiations:The realization and solve problems quickly have very important significance when the two sides are to sit on the negotiating table. To succeed, negotiators didn't just apply the knowledge learned on books but also to apply the knowledge they had experienced in daily life, plus the ability to quick, natural. The perfect perception of learning attitudes, perspectives on work, the level of commitment to your work will influence the capacity of negotiators. • The role of enterprise culture to trade negotiations:Can see the outcome of a negotiation process of business will be the subject of a trade negotiation. To negotiate successfully, need to capture requirements, aspirations of customers, from which highlights the advantages of his product on the negotiating table. Depending on individual items, products for which the psychological aspirations may differ but focus mainly on the two issues: the quality and price. The only way to succeed is to improve product quality and reduce the cost of new and empowering the success rate on the negotiating table. Today, there are these very famous items associated with the name of the country such as Japan's Toyota, Honda Motor and. .. France has wine and. .. Hence, the need to build a culture of advanced business to meet customer preferences, and in negotiating the transaction must highlight the strengths to attract the attention of customers.• The role of organizational culture in business management to trade negotiations:Organizational culture management in business especially the manners, style of leadership will make the face of the company. None of the partners would like to negotiate with an organization that operates with a bulky machine, run according to the mechanism of "Please give" etc. All of these factors affect the quality of the negotiations.• The role of the culture of communication in business and trade negotiations:Communication is an art. In particular the interface between business entities in a complicate talks, meaning the decision to effectively negotiate. The role of communication is expressed by the following characteristics:-The language of negotiations-Non-verbal language such as: how to dress, gestures, smiles and. ..
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