Aboca là một công ty gia đình, sản

Aboca là một công ty gia đình, sản xuất dược phẩm, có trụ sở tại Tuscany, Ý, Công ty đã gặt hái được nhiều thành công đsang kể tại Ý với tỷ lệ tăng trưởng kép cực kỳ cao (25%), doanh nghiệp đã và đang chi phối thị trường dược phẩm Ý. Tuy nhiên Aboca hiện đang phải đối mặt với tình thế tiến thoái lưỡng nan về tăng trưởng do mảng kinh doanh cốt lõi của doanh nghiệp sắp bão hòa. Bài tập tình huống trình bày những thách thức về tăng trưởng sản phẩm – thị trường đối với doanh nghiệp và những rủi ro cũng như doanh lợi tiềm năng. Kết hợp với việc áp dụng Ma trận Ansoff về hoạch định chiến lược trong thời gian tới ta có:

Results (English) 1:

Aboca is a family company, pharmaceutical manufacturing, based in Tuscany, Italy, the company has reaped much success đsang in Italy with double growth rate is extremely high (25%), the business has been dominated the Italian pharmaceutical market. However Aboca is currently faced with a situation the dilemma of growth due to the array of enterprise core business coming soon saturation. The homework situation presents the challenge of product-market growth for businesses and the risks as well as potential benefits. Combined with the application of Ansoff matrix of strategic planning in the coming period we have:

Results (English) 2:

Aboca is a family company, pharmaceutical manufacturer, based in Tuscany, Italy, the company has achieved much success in Italy dsang matter with compound growth rate extremely high (25%), business has dominated the Italian pharmaceutical market. However Aboca is currently faced with the dilemma of how to grow due to the core business of the enterprise is about saturation. The case study presents the challenges of growth in the product - the market for corporate and business risks as well as potential benefits. Combined with the application of Matrix Ansoff about strategic planning in the near future we have:

Results (English) 3:

Aboca is a family owned company, pharmaceutical manufacturing, headquartered in Tuscany, Italian company, to gain more success in Italy sang said very high growth rate and double (25%), the enterprise has been dominated the market of drugs. However, aboca currently faces a situation, because the core business growth plate to saturation. Work challenges on the growth, the market for enterprise products and enterprise risk and potential benefits. Based on the application of matrix Ansoff decision strategy in a period of time, we have: