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2.1.2.2 Forms of Digital Marketing
Digital Marketing is still quite new concept in Vietnam, when introduced into Vietnam, some form of Digital Marketing has not been widely adopted. The tools are divided into 3 groups according to objectives:
• Group increase brand awareness
o Display ads (ads displayed)
o Online PR.
O Blog & Forum
• Group increased convincing for products and brand
o Web-based Marketing (Marketing based on website).
o social Media Marketing (Marketing in social networks).
o online PR.
o Blog & Forum
o SEO
• Group increased sales and customer care
o PPC : Google Adwords (A Google ad format), facebooks ads (ads on Facebook).
o social Media Marketing (Marketing in social networks).
o Email Marketing: Email Marketing
o Mobile Marketing: Message (SMS & MMS ) (Marketing by phone text messages and multimedia messages).
o SEO
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