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Tata tea has made a wise move in when managing their portfolio of international brands that's done the bulk of the business merger and acquisition of the products and the brand companies in the beverage business in many different countries. The purpose of the initial consolidation is intended to expand the Group's business operations worldwide to become a leading brand in the global soft drinks market, mainly on the areas with a high growth of beverage market, and deal with the increasingly fierce competition with multinational companies in the industry.However, Tata tea has found this decision has brought many benefits to them than expected and continue to promote this process in conjunction with the new business strategy fits on each market.The merger brought the Tata tea became a global famous brand, expand the scale of the distribution market, grasp multiple more market share and generate higher profit. Particular in 2005, after the first trade acquisition of Tetley, Tata Tea, became the second largest tea brand in the world with vast distribution market in over 40 countries. Known before the merger, the Tetley group is a market leader in the uk with a 26% market share and in Canada with a market share of 40%, a large group of brands around the world. Initial success of mergers listed above paved the way for a series of foreign acquisitions of brand Tata Tea then. And as of 2009, Tata Tea has expanded the area of activities worldwide, including distribution, manufacturing, plantations, infrastructure production and a large labor force to near 59000 employees around the world. The same year, Tata Tea has announced the increase 12% of income from business activities within just a year with revenues reaching 4874.1 million INR.Moreover, the decision to merge into a single business organization helped Tata Tea easy to spend in mobilizing capital, simplify the problem in operation, cut costs, ensure global sourcing professionals, strengthening the economic advantage thanks to the scale and distribution system
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