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This is the field strength of the Tata Group:
Tea Brand: The Group has five major brands in the Indian market, Tata Tea that is, Tetley,
Kannan Devan, Chakra Gold and Gemini. The brand serves the majority of consumers of sub
tea segment. The distribution network of the company in India with more than 1.2 million retail stores.
- Special Tea: Tea, Tata sold red tea, green tea, fruit tea and herbal teas under the brand name Tetley in
the UK, Good Earth in the US and in the Czech Republic JEMCA.
- soluble Tea: The exporter of Tata Tetley sells a variety of instant tea powder in America. Activities
business with Tata Tea plantations Watawala, Sri Lanka and China's Zhejiang Tea Import & Export Company
(Zhejiang), China has helped companies worldwide presence.
- Coffee: Every year, Tata Coffee production 9 billion tons of ground coffee and instant coffee. Tata Coffee have agreed
upon exclusive supply system with the Barista coffee bar. Eight O'clock Coffee (Coffee 8 hours),
a corporate brand acquisition, brand is currently the third largest coffee in America.
- The other beverages: including instant tea (RTD); energy drinks and mineral water brand
Himalayan
However in the beverage sector Good for you, Tata difficulties ahead of competitors such as Coca Cola, Nestea, Pepsi, etc ...
So also, Decision the company's consolidation into a single business organization predicted aims easily raise capital, streamline operational problems, reduce costs, ensure global sourcing professional, bring economic advantages of scale, and create conditions for corporations to promote distribution advantages. Tata Tea is continuing to expand to new geographical territories and diversify further from the tea and coffee and put his formidable presence in the areas of their business's high growth market school beverage "Good for You" worth 160 billion dollars by improving the strong product portfolio with strong business to compete with rivals in the global level.
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