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McDonald's Corporation is a "Centralized, International company", which is the largest chain of fast food restaurants with more than 30.450 fast-food restaurants in 121 countries worldwide. Fifty eight percent of these stores are operated by franchisees, twenty eight by the company, and fourteen percent by affiliates. McDonald's expand its market into foreign countries through three primary methods, franchising, the company owned restaurants, and joint ventures which will help McDonald's easily to be accepted into the unfamiliar markets and franchising continues to contribute heavily to the McDonald's international success. Although its expansion rapidly, McDonald's still manage a tight grasp on operations, cost and quality by using a centralized, international structure. However, McDonald needs to face the risk of its change in operation strategy
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