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Overall, the House will offer greater flexibility in the pricing when the product or service they have unique properties, such as a guitar manufactured under orders or a sports car the MG life 1962 were recovered. For the common or popular product, the flexibility will inferior because customers have many options and compare. If higher-priced provider market, the sale will become more difficult, if they lower the price too low, the number of sales temporarily increased, but stagnated when the competitors also devalue.Some suppliers have succeeded in sustaining high prices by adding to the very ordinary product of them the advantages of the quality, originality or novelty. This method is especially popular in the cosmetics industry.Whether your company product or service pricing in extent, then that price is also an important element in the Marketing mix and will have an impact on business results. You can set the price for any of the following objectives: increasing the number of sales by product unit, increasing profits, or increase market share; beat your competitors; or prevent competitors from infringing your territory. The new products are designed according to the specific price targets like this.
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