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In Danang, in fact, are the lack of a tourism marketing strategy effectively; are missing, almost entirely a strategy to build and promote good local image (when marketing travel, they could not bring the tourism product, which can only carry the image of the product...); and, one more thing, of paramount importance, as was the marketing activities with activities that link the components in the local tourist economy-so, on the one hand, the limited scope as a result of the marketing activities, on the other hand, did not promote the development of tourism infrastructure..
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