2.4.2. Tuyên truyền và quan hệ công

2.4.2. Tuyên truyền và quan hệ công chúng
Từ lâu Heineken đã chú trọng tài trợ cho thể thao (đặc biệt là quần vợt), âm nhạc hiện đại và điện ảnh – những lĩnh vực phục vụ cho nhu cầu giải trí, thư giãn của mọi người.

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2.4.2. Advocacy and public relationsHeineken has long sponsored sports (especially tennis), contemporary music and film-served areas for recreation, relaxation needs of the people.

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2.4.2. Propaganda and public relations
focused long Heineken sponsored sports (especially tennis), modern music and cinema - the service sector for demand entertainment, relaxation of people .

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