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Currently, the marketing communications strategy of the Riverside just conducted a unique tool, it's promotion. One can say that the policy of promotion of Riverside for tourists and it is short term in nature. Promotion policies often focus on the apartment rental. However, the criteria of promotion is built according to the quarter/year but each theme are to leave a impression as deeply in the hearts of visitors. In the context of fierce competition, then this can create an attraction made customers will remember your name and choose a service Riverside Serviced Apartments when they have the opportunity to travel in Vietnam.
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