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in this geographic segment, the group selected BreadTalk position to make the decision to market their business, more specifically, they chose the big city, downtown or ghettos populated to open store. for example, they opened stores in large cities with population distribution density dense as HCMC, Hanoi, Bien Hoa, Nha Trang. in the big cities, the focus Breadtalk open stores in densely populated areas or dining centers, large commercial center.
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