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* The target increase the number of products and services to personal credit which Bank offers: object clients that personal credit activity of the URBAN COMMERCIAL towards the very rich, diverse, and therefore, they also have consumer behavior and demand the products very different banking services. Thus, the diversity and abundance of credit products for individuals is one of the "measure" significant reviews the development of retail activities in General and in particular credit service of the URBAN COMMERCIAL. The Bank would have catalogs a rich, diversified services, meet the requirements of many customers will have the opportunity to approach, and expanding market share, increase revenue for the Bank. Therefore, in addition to using these services have had, the URBAN COMMERCIAL also need strengthening to provide all the services that customers require. This is in addition to meeting the needs of the audience that the Bank contributes towards attracting new customers.* The target to increase the number of clients using personal credit services: Indispensable thing in raising personal credit in the URBAN COMMERCIAL is who is going to use the services that the Bank offers. That the Bank's customers HA ng when using the service you will be charged interest and fees-while many of the Bank's expenses are fixed as the depreciation of machinery, equipment, or use virtual banking services. Thus, if the object using the services of the Bank increased the mean income from personal credit activity will increase, helping to ensure the sustainability of the Bank.In personal credit activity, the number of customers here is understood as the number of individual credit level include personal loans, guarantees and personal credit card:
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